Kia ora koutou katoa ? Midwifery colleagues

 

Hoping this email finds you both well

 

I?m getting in touch to share the next phase of Health New Zealand?s childhood immunisation campaign ? Story to Tell.

 

Over the past year, we?ve shared with you the stories of Manukaroa, Tane and Gabby and their unique journeys with childhood immunisations. Now, in the next phase of the campaign, their stories are brought together through an original song, Story to Tell, written and performed by Kiwi musician Betty-Anne.

 

All three wh?nau feature in a series of new advertisements set to the song, which is about love, protection and whakapapa. These direct audiences to the campaign website, where they can watch the stories and song in full, and access trusted, evidence-based information about childhood immunisations.

 

We?d really appreciate your support sharing it through your networks, newsletters, social channels, or anywhere else it could reach parents, caregivers and wh?nau in a trusted way. We?ve created a sector engagement pack with suggested content, key messages, links and resources you can use or adapt.

As always, we?d really welcome any feedback or questions you might have, especially around how the campaign is landing with your communities and where you feel comfortable sharing it. If you?re happy to, please feel free to send through any links or examples

 

Ng? mihi,

Jolene Proffit-Maipi

Ng?ti Porou

Group Manager

National Immunisation Programmes

Prevention | National Public Health Service